The Sales
Internet Sales: Destinee’
– Eploriums first and only channel of sales at present will be
on-line via our For Da Streets.com web-site; offering the entire Words
For Da Streets® verbiage line of t-shirts and accessory products.
In addition, there will some sales of additional products that will
be adorned with the company’s many other intellectual properties,
which includes the Eploriums™, For Da Streets.com™, and
For Da Streets™ brand names.
Wholesale Division: Destinee’
– Eploriums wholesale distribution division will focus on developing
relationships with the middle tier and smaller chain department and
hip-hop oriented stores that focuses their attentions to sales in the
urban community. And who are located either in those communities or
are in a more accessible area for those of the community. Destinee’
– Eploriums looks to provide support to these stores by giving
them first opportunity to reap the benefits and sales of a new up and
coming product line.
Licensing and Brand Leveraging: Destinee’
– Eploriums intends to carefully evaluate and pursue opportunities
to leverage the power of the Words For Da Streets®, Eploriums™
and For Da Streets™ brands through various activities that are
consistent with the brand and company image, which may include selective
product licensing, co-branding and entertainment and promotion activities.
Marketing
Destinee’ - Eploriums strives to promote
and advertise the Eploriums™, Words for Da Streets® and For
Da Streets™ brands, as well as the For Da Streets.com web site
in ways which will enhance both brand image and awareness across the
world.
In addition to advertising and promotional campaigns concentrated in
outdoor media, print and product placement. Destinee’ –
Eploriums plans on utilizing grassroots organizations in the ‘Hood
such as Boys & Girl clubs, community Rec centers, inner city middle
& high schools and community colleges to implement many local and
nationwide grass root contests and promotional programs.
The grassroots-marketing program will initially begin with local radio
stations sponsorship of high school lunchtime events. Other type of
marketing events will include online contests in conjunction with local
hip-hop shops and youth & community organizations. Destinee’
– Eploriums along with these local businesses and organizations
will go into these schools and organizations to spearhead many of the
promotional and marketing contests.
Cross-Promotions
This type of promotion will also play an important
role in this marketing program with the organizational sales of Words
for Da Streets® verbiage designs created for organizational use.
Part of Destinee’ – Eploriums marketing strategy is also
to create and increase brand loyalty in the 13-30 demographic age group.
And to further brand loyalty, Destinee’ – Eploriums will
be looking to license the marks for a variety of goods and merchandise.